A sales specialist knows how to identify needs of customers and potential customers, match those needs with the company product offerings, and negotiate the final sale.

Are you outgoing and persuasive? Do you love meeting new people? As a sales specialist, you’ll be able to put your people skills to work for you in the modern world of advanced manufacturing. Your great communication talents will make you a valuable asset to any company, and this job offers lots of room for advancement.

As a sales specialist, your job will be to find customers. You might follow leads or just introduce yourself to potential clients, making sure to present yourself and your company in the best way possible. Much of your job will be off-site at client locations, so you might need to use your own car for transportation during the day. You’ll meet with buyers and managers, pitching your product in a way that makes them want to buy it. Negotiating will also come into play, and you’ll need to negotiate contracts that benefit both your company and the customer. Back at the facility, you’ll report to a manager who will approve your work and sales plans.

You’ll need excellent computer, telephone, and interpersonal skills, all of which can be gained through training courses or certification programs. Look for internship opportunities for hands-on experience that will be sure to impress potential employers.

Also Known As:

Account Manager, Outside Sales, Retail Associate, Stock Clerks, Sales Floor Attendant

Critical Skills


  • Computer Skills
  • Excellent Interpersonal Skills
  • Knowledge of Customer Base
  • Negotiation
  • Persuasion
  • Social Media
  • Technical Knowledge of Product


  • Active Listening
  • Advanced Computer Skills
  • Communication - Internal and External
  • Communication - Reading, Writing, Listening and Speaking/Oral
  • Customer and Personal Service
  • Marketing
  • Sales and Marketing
  • Selling or Influencing Others
  • Teamwork
  • Time Management

Key Responsibilities

  • Contact customers to discuss their needs and explain how these needs could be met by specific products
  • Answer customer questions about products, prices, availability, or credit terms.
  • Quote prices, credit terms, or other bid specifications
  • Emphasize product features based on analyses of customer's needs and on knowledge of product capabilities and limitations
  • Negotiate prices or terms of sales or service agreements
  • Maintain customer records using automated systems
  • Identify prospective customers by using business directories, participating in organizations, and attending trade shows and conferences
  • Prepare sales contracts for orders obtained, and submit orders for processing
  • Assist customers in making product selections, based on customer's needs, product specifications, and applicable regulations

Special Requirements

  • Personal vehicle may be required


  • Communications
  • Customer Service
  • Selling

How to get this job

Gaining experience in any retail sales position will help you get an understanding of your sales abilities.

Next Steps for this job

Contact retail businesses and do informational interviews with managers.

Specific job titles and duties vary by employer so check for details.