A product manager creates the best product possible in order to increase profit and customer satisfaction.

If you’re creative yet focused, organized, and great at being a leader, then project manager is a perfect fit for you. You’ll be involved with every detail of a product, from its initial design to its final test results, and you’ll be in charge of a diverse team of individuals that might include designers, engineers, technicians, and marketing employees. It’s a job that requires an eye for detail and an ability to lead others.

A product manager’s job is to direct the creation of a product while maintaining company and customer goals. You’ll work initially with designers and engineers to create the perfect blueprint, then move on to prototype tests before sending a design out onto the production floor. If a product is defective, you’ll help to implement changes and improvements, and you’ll meet often with customers to make sure that the product fits their needs.

As a product manager, you’ll need to work with the marketing and sales teams on how to get the word out about your product. You’ll create marketing strategies and campaigns and research the best target markets to implement them. Throughout the entire process, you’ll make sure that the team sticks to budget and timeline goals.

Product managers are expected to have a bachelor’s degree in a field relevant to the position, such as marketing, statistics, or communication. Additional training and education will further qualify you for the job. Look for internships and other hands-on programs that allow you to get a foot in the door.

Also Known As:

Plant Manager, Materials Coordinator, Demand Planner, Production Manager

Critical Skills


  • Analyze Test Results and Data
  • Computers
  • Create and Modify Budgets
  • Create and Stick to Timelines
  • Management


  • Basic Computer Skills
  • Communication - Internal and External
  • Complex Problem Solving Skills
  • Customer and Personal Service
  • Interpersonal Skills
  • Leadership
  • Managaement of Material Resources
  • Management of Personnel Resources
  • Organizing, Planning, and Prioritizing Work
  • Project Management

Key Responsibilities

  • Research and analyze market and target customer
  • Work with engineers develop product designs and specifications
  • Monitor production systems and ensure efficiency
  • Ensure budget and safety guidelines are met
  • Develop marketing and sales strategies
  • Gather and analyze sales reports and customer feedback
  • Design and implement product improvements when necessary
  • Oversee launch of new products and retirement of old products


  • Buying and Selling of Materials
  • Finances
  • Project Management
  • Selling

How to get this job

This job usually requires at least 3 years of work experience as a product assistant manager or purchasing manager.

Next Steps for this job

You will need 3+ years of experience as an analyst to move into this position. Completing your education and any courses you can in finance, project management and/or communications is helpful.

Specific job titles and duties vary by employer so check for details.