Marketing managers are responsible for employing strategies and tactics that can help bring in customers. They also oversee the marketing department.

Are you comfortable leading a team? Can you encourage creative brainstorming and come up with great ideas yourself? As a marketing manager, you’ll combine strong leadership skills with creativity and resourcefulness in a career that is constantly evolving. You’ll oversee the marketing department, training new employees and meeting with other department heads as needed.

Marketing managers use complex design software to create eye-catching visuals that appeal to potential clients. You’ll hold brainstorming sessions and encourage your employees to think creatively. Visiting the production floor will teach you more about the product you’re marketing and give you new ideas on how to make it appeal to those who might buy it.

The focus of your job will be on making your company’s products seem as useful as possible to prospective customers. You might create ad campaigns or attend conferences, making sure that your company is widely recognized by the target market. As manager, you’ll also perform administrative duties, like budget management and progress reports.

Marketing managers are expected to have at least a Bachelor’s degree in marketing or communications. In addition, most employers require previous experience in marketing.

Also Known As:

Account Manager, Brand Manager, Business Developer, Marketing Officer, Marketing Planner, Marketing Director

Critical Skills


  • Deliver and Comprehend and Follow Visual, Written, and Oral Instructions
  • Management
  • Spatial Organization


  • Advanced Computer Skills
  • Analytical Thinking
  • Communication - Internal and External
  • Customer and Personal Service
  • Decision Making
  • Gathering or Getting Information
  • Interpersonal Skills
  • Negotiation
  • Organizing, Planning, and Prioritizing Work
  • Program Management

Key Responsibilities

  • Conduct surveys and research to learn about the current market
  • Oversee sales, advertising, and public relations departments
  • Hire and train sales and marketing employees
  • Develop budgets and cost reports
  • Negotiate contracts with vendors and distributors
  • Track and analyze market and company sales trends
  • Create marketing campaigns using technology, social media, and other modes of communication


  • Business Development
  • Customer Relations
  • Design
  • Sales
  • Team Building

How to get this job

Get an entry level marketing position, study leadership training, get marketing degree.

Next Steps for this job

Start as marketing assistant or coordinator and learn business through experience.

Specific job titles and duties vary by employer so check for details.